Terpenes have a far greater value than just their application in matching or customizing unique flavor and aroma profiles. For years people have erroneously applied medicinal value to certain cannabis strains despite common knowledge that 99% of varietals were never developed for therapeutic specificity based on endogenous terpenes, but simply to increase THC levels. Decades of this arbitrary crossbreeding resulted in endless terpene phenotypes with conflicting therapeutic properties. This is where our research team has stepped in to re-organize the chaos. By combining complementary terpenes in controlled ratios based on knowledge of their physiological effects ensuring no competing terpenes are present, we create blends that can amplify the desired therapeutic power of any product when formulating. This process serves as the basis for creating what we refer to as, Customized Cannabis Medicine™.